Jan 17, 2024
Hi Qing, i'm wondering how is the data structured for a one-sample t-test.
Let's assume that from one exposure a user can see 10 options from ranker A and 10 from ranker B. Over the course of a week, a user might go thro3gh let's say 3 exposures that have a checkout metric
treatment_ranker control_ranker
exposure 1: 1 0
exposure 2: 0 1
exposure 3: 1 0
at the entity unit level (i.e, consumer_id) do we assign a value of 2 to treatment ranker and 1 to control ranker? Then the difference comes to 1?